Introducing Nutriplenish

 

We are so happy to be able to introduce a hydration and moisturizing game changer to our guests!

The Nutriplenish™ system is powered by Aveda’s own superfood complex, a hair care blend that includes omega 5-rich pomegranate seed oil, coconut oil and mango butter. These superfood nutrients and potent plant actives help hydrate the hair for from shampoo to shampoo and visibly replenish the hair.

Nutriplenish™ is designed to work on all hair types and textures. Choose a product texture— from the Light Moisture or Deep Moisture collections—depending on what the hair needs.

HYDRATING vs. MOISTURIZING HAIR: WHAT’S THE DIFFERENCE?

Hydrating is the process of raising the moisture and nutrient levels within the hair strand through the use of humectants, emollients, proteins, amino acids and vitamins that penetrate the hair. Hair that lacks hydration can feel dry or brittle and may break easily.

Moisturizing is the process of using emollients, butters and/or oils to create abarrier to help seal moisture in the hair. Moisturizing helps the hair retain water. The primary function of a moisturizer is to seal and smooth the cuticle.

Hair needs both hydration and moisturization:
• Hydrate to penetrate and nourish the hair from within.

• Moisturize to seal the hair cuticle and keep moisture inside.

WHAT IS NUTRIENT-POWERED HYDRATION?

NutriplenishTM is formulated with a superfood complex that provides nutrition and hydration to the hair. This complex includes organic pomegranate oil, organic coconut oil and mango butter—a blend of potent vitamins and nutrients that provide the ultimate in nutrition for the hair, and the butters and oils necessary to moisturize and smooth the hair’s cuticle layer.

HYDRATION REINVENTED

• 94% naturally derived

  • 72 hours of hydrating nutrition**
  • Replenishes all hair types and textures of dry, depleted hair
  • Fresh, spicy, floral Pure-FumeTM Aroma
  • Silicone-free
  • Sulfate cleanser-free
  • Vegan/cruelty-free
  • Color-safe
  • Safe for chemically processed hair†

Superfood complex in NutriplenishTM shampoos, conditioners and Multi-Use Hair Oil: • Organic pomegranate seed oil • Mango butter • Organic coconut oil

NUTRIPLENISH™ SHAMPOO LIGHT MOISTURE

  • 94% naturally derived*
  • Creamy, lightweight shampoo gently yet deeply cleanses without stripping
  • Instantly moisturizes dry, depleted hair
  • Ideal for all textures of fine-to-medium hair

NUTRIPLENISH™ CONDITIONER LIGHT MOISTURE

  • 96% naturally derived*
  • Creamy texture deeply hydrates to instantly revitalize dull, depleted strands
  • Formula contains shea butter, providing a surge of nutrients to help instantly restore hydration to the hair
  • Hair is replenished and hydrated

NUTRIPLENISHTM SHAMPOO DEEP MOISTURE
• 94% naturally derived*
• Ultra-rich shampoo gently yet deeply cleanses without stripping • Instantly moisturizes dry, depleted hair

• 50% more butters than the Light Moisture collection• Ideal for all textures of medium-to-coarse/thick hair

NUTRIPLENISHTM CONDITIONER DEEP MOISTURE

  • 96% naturally derived*
  • Rich, buttery product texture deeply hydrates and instantly revitalizes dull, depleted strands
  • 50% more butters than the Light Moisture collection
  • Formula contains shea butter, providing a surge of nutrients to help instantly restore hair hydration
  • Hair is replenished and hydrated

 

 

 

NUTRIPLENISH™ LEAVE-IN CONDITIONER

  • 98% naturally derived*
  • Hydrates hair for 72 hours
  • Lightweight leave-in conditioning spray nourishes the hair
  • Protection from thermal styling up to 450 degrees
  • Naturally derived UV filter helps protect the hair from the drying effectsof the sun

NUTRIPLENISHTMMULTI-USE HAIR OIL

  • 100% naturally derived*
  • Nutrient-powered oil hydrates all dry hair types
  • Customizable usage helps restore hydration:1 Hydrating scalp massage2 Pre-shampoo treatment3 Leave-in treatment
    4 Post-styling treatment

    5 Overnight oil treatment

  • Blend of five oils: pomegranate seed, coconut, avocado, sunflowerseed and argan, which instantly nourish and condition to help smooth each strand

*From plants, non-petroleum minerals or water. Learn more at aveda.com.

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