Is your hair feeling flat, limp and lifeless? It doesn’t have to! Pumping up the volume on all hair types is easy with the right products and styling techniques. Aveda Artist Jen Hughes shares her pro tips, honed behind the chair at Juut Salonspa in Minneapolis and behind the scenes at New York Fashion Week, for the full, pumped-up volume you want.

Toolkit: blow dryer with nozzle, Velcro rollers

Shampoo and condition hair using lightweight products like Pure Abundance Volumizing Clay Shampoo and Conditioner or Rosemary Mint Purifying Shampoo and Weightless Conditioner. Keep the conditioner only on the ends of your hair to avoid weighing down the roots.


Pure Abundance Style-Prep is Jen’s go-to creating grip in straight, fine hair. Apply it from the roots to the ends, then pre-dry the hair to about 90%, lifting the roots with your fingers as you go.


Wrap subsections of your hair around large Velcro rollers — make sure the ends are inside the roller and the roller is sitting on top (that is, on the base of the subsection). Dry the remaining hair subsection by subsection using high heat. Finish each subsection with a blast from the blow dryer’s cool button to lock in the root lift and bend.


Remove the rollers and separate the waves with your fingers. Add a puff of Shampure Dry Shampoo or Pure Abundance Hair Potion at the roots to lock in the lift and backcomb for even more volume. Finish with Control Force Hair Spray.


Toolkit: Blow dryer with nozzle, Velcro rollers, small round brush, duck bill clips, Paddle Brush

In the shower, cleanse with Dry Remedy Moisturizing Shampoo, then detangle with the accompanying conditioner. Scrunch dry with a towel, microfiber towel or T-shirt, whatever you prefer.


To create more oomph for fine, wavy hair, spray Thickening Tonic from roots to ends. Use a smaller round brush and a blow dryer with a nozzle. Starting at the roots, take sections of hair the same size as the round brush. While elevating the hair, wrap each section around the brush and blow dry the sections with the nozzle directed down the hair shaft as you go. Pin each section on base with duck bill clips for added root lift. When all the sections are completed and cooled, brush through the hair with your fingers or with a Paddle Brush. For definition, add Light Elements Defining Whip, and for hold and texture, finish with Air Control Hair Spray.


For coarser wavy hair, utilize the steps below for curly or coily hair, but use bigger sections.


Toolkit: Paddle Brush, Hair diffuser, double prong clips

Detangle the hair in the shower using a Paddle Brush and a curl-enhancing or detangling shampoo and conditioner like Be Curly or Brilliant. Towel dry with a cotton or microfiber towel or a T-shirt, depending on your hair routine.


Apply Be Curly Style-Prep from roots to ends followed by Be Curly Curl Enhancer. (If your hair is curly but fine, select just one curl-defining product.) For an added boost, spray Volumizing Tonic at the roots only.


Diffuse dry the hair to create the most volume and greater curl definition in most coily hair types. For maximum root lift, tip the head upside down while diffusing. The “fingers” of the diffuser can be used to lift and manipulate the roots while diffusing. You may also set the hair at the roots using double prong clips. When the hair is completely dry, remove the clips, and spray your hair with Be Curly Curl Enhancing Hair Spray.

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Kick off summer in true Aveda style with these vacation must-haves, whether you’re heading for the beach, a cabin in the woods, a summer share or the comfort of your own backyard.


Daily Light Guard Defense Fluid Broad Spectrum SPF 30 Every summer packing list should start with Daily Light Guard, our lightweight-yet-powerful daily sunscreen. It’s 100% mineral-derived and glides on sheer, plus it helps protect against free radical damage thanks to a plant-derived pollution defense.


Texture Tonic For irresistibly tousled beach waves, reach for Texture Tonic. Our blend of sugar and salt gives you “just back from the ocean” texture without any crunch or stickiness. Spritz it on damp hair and scrunch, then let hair air dry and go about your weekend looking casually cool.


Mini Paddle Brush Save precious space in your carry-on or weekender with the mini version of our iconic Wooden Paddle Brush. It’s got all the same benefits you love in the original, like easy detangling and extended bristles that reduce stress to your hair and scalp as you style, in an adorable smaller size.


Rosemary Mint Vegan Soy Wax Candle It’s the ideal host gift. If you’re staying with a friend or family member this summer, bring them a sweet and thoughtful gift as a thank you. Our Rosemary Mint candle refreshes and revives any environment with a fresh and luxurious herbal aroma.


Cherry Almond Body Lotion Being in the sand, sun and swimming pool all day can seriously dry out your skin. Enter Cherry Almond Body Lotion, which infuses skin with all-day moisture. It absorbs quickly and leaves a gorgeous hint of radiance behind, making it the perfect product for summer. And what smells better on a hot day than the fruity floral Cherry Almond aroma? It’s practically made for sunny days.


Inner Light Mineral Tinted Moisture Swap out your heavy foundation for our lightweight tinted moisturizer this summer. It instantly increases radiance, moisturizes and provides a hint of color to even out your complexion — a weekend essential, if you ask us.


Travel sizes You never have to be without your Aveda favorites, no matter where you roam. Many of our products, including Invati Advanced, Damage Remedy and Be Curly, come in convenient and cute travel sizes, ideal for any summertime travel plans. What are you waiting for? It’s time to start packing!


Where are you heading this summer? Share your travel plans with using #TravelAveda.

How to Keep Your Hair Color Shiny and Vibrant



You’ve just invested in a gorgeous new shade of Aveda hair color at the salon. It’s a work of art, totally customized just for you, and you love it. You’ve been showing it off to friends and family and enjoying the depth, richness and shine. Here’s what we recommend to help keep your big investment looking fresh and fabulous.


Invest in some protection. To extend the vibrancy of your new color, we recommend Color Conserve Shampoo and Conditioner. The shampoo gently cleanses without stripping your color-treated hair and helps keep your color looking vibrant longer. The conditioner smooths your hair cuticles, conditions, detangles and leaves your hair feeling silky, soft and shiny.


Wash your hair less frequently. Certain hair colors, like red, can be hard to maintain. To keep your color from running down the drain, skip a shampoo once a week (or more, depending on your hair type) and extend your style with Shampure Dry Shampoo.


Turn down the heat. While a hot shower feels great, it isn’t necessarily so beneficial for your color. Hot water can contribute to hair color fading, so when you rinse your hair, turn the heat down to a lukewarm temperature. We also recommend that your hot tools be at a low to medium setting for color longevity. 


Limit your fun in the sun. Summer sun can wreak havoc on your color. If you’re enjoying the rays at the beach or the pool, be sure to throw Sun Care Protective Hair Veil in your beach bag. Spritz our lightweight, water-resistant UV defense mist all over your hair to help protect your hair from sun exposure to minimize damage and dryness.


Deep condition. This step is important, and it’s especially pivotal if you’ve lightened your hair. Make a date with a hair masque once a week. Color Conserve Strengthening Treatment helps nourish and strengthen your color-treated hair. If you need deeper repair, look no further than the Damage Remedy Intensive Restructuring Treatment, which leaves your hair feeling healthy, smooth and strong.


Refresh it with a gloss. If you want a boost between appointments, book an in-salon Shine Treatment to get glossy hair that lasts through 20 washes. You can add a hint of your shade, add warmth or coolness or opt for a clear gloss. It takes just 5 minutes to process and can easily be added on to your next hair cut appointment, or whenever you want to treat yourself to some salon TLC.

Treat Dad to these Father’s Day Favorites


Father’s Day falls on Sunday, June 16, which will be here before you know it. We’ve made shopping for Dad (or any father figure in your life) easy with never-fail gift ideas just for him.

Pure-Formance Grooming Clay is a bestselling favorite that Dad will definitely love. This small-but-mighty styling clay provides strong hold, texture and a matte finish for a variety of looks and hair types, making it an essential in his hair styling routine.

The Rosemary Mint Trial Set makes every journey more exciting and invigorating. Treat him to our classic Rosemary Mint Purifying Shampoo and Weightless Conditioner, which clarifies and weightlessly conditions hair, along with a travel-size Hand Relief to nourish his hardworking hands. Or treat dad to the classic full-size shampoo and conditioner — the minty, herbal aroma is proven to energize, awaken the senses and improve focus, just like his morning cup of coffee.

One of our favorite, never-fail gift ideas is the Rosemary Mint Bath Bar. It gently cleanses, lightly exfoliates and leaves skin scented with the iconic aroma of Rosemary Mint.

For smoother shaves, give Dad the gift of Pure-Formance Shave Cream and Dual Action Aftershave. The Pure-Formance Shave Cream preps skin for a close, comfortable shave and helps protect from irritation and razor burn, and the 2-in-1 Dual Action Aftershave moisturizes and soothes his freshly shaved skin.

A new bottle of fragrance is a classic Father’s Day gift, and our Pure-Formance Aroma Spray is a refreshingly rich and spicy option. With its expertly-crafted blend of citrus and spearmint, vetiver and lavender, it may just become his signature scent.

Feeling creative? Make him a custom gift set, starting with our Recycled Fabric Bag, and fill it with his favorite travel-size products. Don’t forget Cooling Balancing Oil Concentrate in rollerball form to help Dad reduce tension during the workday or post-workout with cooling aromaology, and Lip Saver, our bestselling lip balm.

What are you gifting the father figures in your life? If you need more inspiration, shop gifts online or visit us at Naviina Salon & Day Spa to check off your guest list with one of our expert Advisors.

June Promotions

Aveda, Naviina Salon, Wells Maine

June Promos


Free Image Beach Tote



Summer is almost here and that means it’s time to up your skincare game! Spend $150.00 on your favorite Image Skincare Products and receive this beautiful beach tote, absolutely free! Stop in and ask to speak to Kendra or Abby for all of your skincare needs.***




***While supplies last


20% Off of Massage


Book a 60+ minute massage with Jason during the month of June and receive 20% off.*

Space is limited, call now.




*Offer valid with Jason only during the month of June.


20% Off Aveda Product!



June 6-12 enjoy 20% OFF OF ALL AVEDA PRODUCT!** Just our way of saying thank you!




**20% off of product only during the dates specified only, no exceptions.


Bonaventura Vinyards Styled Shoot

We recently had the opportunity to work with some amazing wedding vendors to create a styled shoot at Bonaventura Vineyards in Hartford, Maine. We have  been anxiously awaiting the final photos from Meraki Photography and the wait was 1000x worth it!  Despite the cold windy, rainy day, Alicia captured the day beautifully, from the food, to the flowers, and everything in between. The colors, the mood, the food, everything tied together so perfectly to create a unique and wonderful wedding experience. We hope you love the photo’s as much as we do, enjoy!

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Venue: Bonaventura Vineyards

Photographer: Meraki Photography

Rentals: BB Events + Rentals

Cake/Dessert: La Bella Tortas

Florals: Flower Girl Wedding Designs

Dress: Hussey’s General Store

Tie: Dazi USA

Hair/Makeup: Naviina Salon

Marque Signs: Maine Photo Booth Bus Co.

Stationary: Little Ivy Paper Goods

Catering: Sedgley Place

Signs: M+H Signs & Lilac Designs

Necklace: Day’s Jewelers

Models: Stephanie + Kyle

Damaged Hair, DO Care

Think about your relationship with your hair. Do you heat style often? Do you color or lighten on the regular? Are you outside a lot without a hat or sun protection? Do you like wearing your hair in high ponytails, braids or tight updos, or do you wear extensions? If you answered “yes” to any of these questions, you’re probably damaging your hair — and you may be seeing the results staring back at you in the mirror. It’s time to assess the damage and get started on the path to healthier, happier hair.


How can I tell if my hair is damaged?
Does your hair look healthy? Is it dull, without shine? Does it respond to anything you do, or is it looking and feeling totally lifeless? That’s your hair sending “SOS!” signals.


Examine your hair strands. Do they reflect light? Is the cuticle lying flat? That means your hair is in pretty good shape. If the outer edges of your strands are flared, that’s another sign of damage.


Every time you chemically alter your hair with color, lightener or treatments like perms and straighteners, you’re changing its natural state and therefore, creating some damage. If you spend a lot of time outside, you’re exposing your hair to sun damage. Styling, whether it’s using a flat iron or pulling your hair into a too-tight ponytail, can physically damage your strands. If you live in a major city, you could be exposing your hair to environmental damage. The good news is, damage doesn’t have to be permanent. We can fix it together.


What should I do first?
The first step is admitting you’re probably not going to change your habits. Hey, we get it. If you can’t give up the hot tools, start using a protectant prep product that will give back to your hair and help strengthen it, like Damage Remedy Daily Hair Repair. It not only provides moisture and strength, it protects against thermal damage up to 450 degrees and instantly makes your hair look healthier.


The second step is to get a trim! So many people tend to visit the salon only when their ends look really bad. Don’t be that person. The ends of your hair have been around the longest and are therefore the most damaged. Do an assessment; if it’s been six months or more since your last trim, get to the salon ASAP! If you’re trying to maintain a style, it’s important to remember that hair grows about a half-inch per month, so get a trim every 6-8 weeks for longer cuts and every 4-6 weeks if you’ve got a super short style. That will keep your hair looking and feeling healthier.


I can’t make it to the salon, but my split ends are really bad. What do I do?
A split end is hair that’s so incredibly damaged that you’re essentially removing the outer layer of the hair cuticle and causing it to be exposed to even more damage. Yikes! If you need an instant fix before your next trim, Damage Remedy Split End Repair “glues” your split ends together, smooths the appearance of your hair and helps new split ends from forming. It even lasts through a shampoo! Of course, this is just a quick fix, so make a point to get regular trims.


What if I need REALLY deep repair?
You can cut all your hair off and start fresh, but that’s a last resort. Visit your Aveda salon for a Botanical Therapy hair treatment to repair damage. It’ll give you the jumpstart you need to get your hair looking and feeling healthier.


At home, apply the Damage Remedy Intensive Restructuring Treatment masque once a week. It provides essential elasticity and moisture to make your hair feel strong and flexible, ready for whatever looks and styles you try next.

5 Ways to Help Reduce Stress and Focus on YOU


Stress. We all experience it, and we’ve all got different ways of handling it. Between work, school, family commitments, relationships and other responsibilities, you may be feeling the heat more often than not.


We’ve been big fans of Koya Webb, an internationally-recognized yoga teacher, holistic health and wellness coach, author and motivational speaker, for a long time; we love her optimistic perspective and her focus on overall well-being. We asked her to share how to chill out when life feels stressful, and she delivered. Check out Koya’s top five tips to relax, refocus and help reduce your stress, and put the ones that resonate with you into practice today!


We’ll let Koya take it away — be sure to follow her on Instagram and YouTube for more wellness tips. 


Meditation can be practiced anywhere. It is a practice that uses mindfulness to increase feelings of happiness and calm, and can be helpful to help reduce anxiety or stress. Meditating can take just 5-10 minutes of your day. Here’s how to get started: Sit or lay down in a comfortable position, close your eyes, relax your body and mind and just focus on your gentle breathing. If you feel your mind starts to wander, don’t be too hard on yourself and try to bring your attention back to your breath. That’s it! If you’re having trouble, try a meditation app to guide you.


Mile A Day
It is so important that we get our bodies moving throughout the day. I practice what I call “A mile a day,” where I try to walk or run for one mile every single day. This allows me to clear my mind, connect with nature and give my body the physical activity that it needs. You can do this either outdoors or indoors, and you will feel amazing afterwards.


As a yoga teacher, [yoga] is my top go-to for relieving stress and releasing tension in my body. A simple flow that I recommend doing daily that doesn’t require a studio membership is sun salutations.


To do sun salutation A, start out in standing mountain pose with your palms pressed together in prayer position and take a few deep breaths. At your next inhale, bring your arms up from the sides over your head. As you exhale, fold your body forward with your hands beside your feet and your nose rested at your knees. At your inhale, lift your body halfway up and make sure your back is flat by bringing your hands to your shins. As you exhale, step or jump into a high plank pose position, then slowly lower your body to the floor. As your inhale, push your body up into cobra or upward-facing dog. Exhale as you bring your body to downward dog position; you can remain here for a few breaths. As you inhale, step or jump both of your feet in between your hands on the floor, then raise your torso halfway up again. When you exhale, fold your torso over your thighs into standing forward fold position and make sure your hands are rested near your feet and your nose is rested towards your knees. As you inhale, sweep your arms out to the sides, bringing them up and over your head, then exhale as you come back into mountain pose with your hands at heart center.


This flow is an excellent way to start off your mornings. Feel free to repeat as many times as you feel is necessary for your body and mind.


Massaging is an excellent way to release your body of any tension or muscle aches. You don’t have to go anywhere to have a great massage. You can do it yourself! Use a tennis ball to massage anywhere you feel pain or tension. Place the tennis ball on the affected area and put your weight on the ball. For example, if your foot is aching, place the tennis ball under your foot and roll it out. If your upper back is in pain, place your back on the tennis ball on a wall. This way, you can roll around against the wall to direct the ball towards where the pain or ache is. If you don’t have a tennis ball lying around, simply use your hands to apply gentle pressure to where the pain is and massage it for a few minutes to release tension. You can also apply a bit of Cooling Oil and massage it into sore muscles to help reduce tension and offer a cooling refreshment to skin.


Essential Oils
For an almost instant feeling of serenity, I always go to essential oils. For example, Lavender is one of my favorite oils to help me decompress. Peppermint is my go-to essential oil because the smell is so energizing. Lastly, I adore Vanilla essential oil because it’s light and sweet. The possibilities with essential oils are endless; choose the one that resonates with you in your wellness rituals.


We’d love to hear how YOU reduce stress. Share your tips with us on Instagram Stories and tag @aveda so we can see them!

pril showers bring May flowers, and May means that Mother’s Day is just around the corner! This year, Mother’s Day falls on Sunday, May 12, don’t wait until the last minute to get Mom — or any mother figure in your life — the perfect gift. Mom deserves more than a card, so let us help you find something that will show her you care and make her look and feel beautiful.


For the adventurous Mom
Is your mother an adrenaline junkie? Is she always on the go? Does she skydive, run marathons and astound you with her energy? Give her the “Gift of Invigoration,” which includes Rosemary Mint Body Lotion, Hand & Body Wash and original Hand Relief, to match her outgoing personality and zest for life. The fresh, invigorating Rosemary Mint aroma will wake up her senses and keep her feeling fresh after a long day of getting things done.


For the homebody Mom
If home is where your Mom is, give her gifts that make her living room feel comfy, cozy and as warm as her embrace. A Rosemary Mint or Shampure vegan soy wax candle will scent her home with delicious aroma, and she’ll think of you every time she relaxes by candlelight. Add a box of our classic Comforting Tea to really up the cozy factor.


For the world traveler Mom
If Mom is busy crossing states and countries off her bucket list, fill her carryon bag with her favorite Aveda products. The bestselling Paddle Brush now comes in an adorable mini size, so it’s ready to tag along on Mom’s every adventure. Add a limited-edition trial set in her favorite Aveda aroma, complete with adorable travel zip-up bag, and she’s ready to hit the road.


For the glamorous Mom
If Mom loves visiting the salon and has a new hair color or style every time you see her, give her one of our sweetest gifts: full-size Cherry Almond Softening Shampoo and Conditioner, paired with the iconic wooden Paddle Brush. Her hair will feel soft, shiny and bouncy, no matter what style she tries next. If makeup is Mom’s favorite splurge, give her the gift of color with Feed My Lips lipstick.


For the Zen Mom
Is relaxation Mom’s favorite activity? Help her unwind with Stress-Fix Soaking Salts and turn her bath into a spa. Make her a spa night gift set featuring Hand and Foot Relief, a skin care masque or two, and her favorite Chakra aroma spray.


Mom can chill from head to toe with the Shampure-centric Gift of Calm, or treat her to the ultimate pampering with an Aveda spa gift card — that’s a gift she’ll definitely never return! Book a treatment or two for yourself and go along, because the best gift for Mom is quality time with her loved ones.




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Mother’s Day Specials at Naviina