20% OFF Services October 12th-15th!


We would like to give a HUGE thank you to everyone that came in for the 20% off retail event last week! Now it’s time for you to save on services when you book Monday, October 12th through Thursday, October 15th!* This is not only a great time to book your regular monthly appointments and also to try something new, have you visited our spa yet?? Massage anyone? We have limited appointments left available so call ASAP to book, you won’t regret it!!


For a complete list of services visit our WEBSITE




*Discount available on services only, non-transferrable, not to be combined with any other offer or discount.

20% OFF ALL RETAIL 9/17-9/20



Stay Stocked Up with 20% OFF RETAIL!
Don’t forget to stop in this Thursday-Saturday for 20% off of all retail in the salon! Grab an extra one of all of your go-to’s or try something new, it’s the perfect time to save! Call now to reserve your favorites, we can have your order ready for in store or curbside pickup!



Enjoy 20% Off & Win During Aveda’s Friends & Family Event!



Starting September 17th and running through September 20th, stop into Naviina Salon & Day Spa and you will be treated to 20% off of all retail! This event was originally exclusively a savings on Aveda product but we decided to extend it to ALL of our retail available in the Salon & Spa. This means you can save on our full Image Skincare line,  as well as a few other choice products! 

We also have a chance for you to win an Aveda Botanical Treatment!*  This treatment is the ultimate in hair repair and strengthening…



  • Instantly strengthens and repairs hair from the inside out with plant-powered, three-layer, hair repair technology
  • Instantly transforms hair, leaving it visibly healthier, softer and shinier after just one use
  • Multiplies bonds in the inner cortex, strengthening and repairing hair
  • Formulated for all hair types and textures
  • Safe for color-treated and chemically processed hair
  • Sulfate cleanser-free
  • Silicone-free, vegan and cruelty-free
  • 94% naturally derived4

To win, follow us on instagram and Facebook, like and share our post (bearing the same photo as above↑) and comment, tagging 3 friends. On September 15th we will draw a name at random that has done all 3!*


*This contest is not affiliated with Aveda Corp. Prize is non transferrable, has no cash value and cannot be changed.



SAVE! During Friends and Family Events at Naviina!

We are so Thrilled to Announce 2 Friends and Family Savings Events at Naviina Salon & Day Spa! 

Naviina Salon & Day Spa Wells, Maine

First, we are offering 20% OFF OF ALL RETAIL September 17-20th! This was supposed to be an Aveda only savings event but we extended it to include all retail, including Image Skincare! This is the perfect time to stock up on all of your essentials,  or to try something new! *

Naviina Salon & Day Spa Wells, Maine Bridal Wedding Color Balayage Haircut

Next we are having our annual Fall Friend and Family Service Savings October 12th-15th! During this time we are offering you our exclusive friends and family only discount of 20% OFF of ALL SERVICES!**


You do not want to miss these savings, call ASAP to book your appointments or reserve product. Curbside is always available upon request for product pickup. 



*Not to be combined with any other offer or discount. Offer valid on retail purchases only.
**Not to be combined with any other offer or discount. Offer valid on services performed October 12-15 only, no exceptions.



+ The future of hair repair is here with a breakthrough

collection that transforms your hair with molecular

plant repair for stronger hair that is repaired to the

core after one use


+ Professional botanical repair™ color treatment

provides 5x stronger hair after just one treatment


+ Powered by an exclusive plant-powered 3-layer hair

repair technology that goes beyond the surface to

repair, prevent and protect hair from the inside-out.


+ 93% naturally derived**, silicone-free, sulfatecleanser

free, vegan & cruelty free. For all hair types

and textures.


Instantly strengthens and repairs from the inside out; creates new hair bonds. Hair is visibly revived, shinier—naturally full of life.

The Botanical RepairTM hair care system is Aveda’s answer to the #1 benefit sought by all ethnicities among U.S millennial and Gen X consumers

Launching on September 27th, Aveda’s Botanical Repair Treatment and Full Line of Retail will transform your hair with bond building technology.

Developed by Aveda’s Groundbreaking Research and Development Team

6+ years of botanical ingredient research

2 patent applications

We have been testing the treatments in salon and have been blown away by the results!

Call now to book 207-251-4688






While many of us over the past few months may have adopted a barefaced-beauty routine, the summer sun is inspiring us to brighten up. To discover the Summer 2020 trends, we turned to Ian Michael Black, our Global Artistic Director of Hair Color, and Janell Geason, Global Artistic Director of Makeup, for the shades to know and their top beauty tips.


Ian’s must-know summer hair color ideas for 2020


Ian Michael Black always has his finger on the pulse of hair color, so it’s only natural he shares his trend inspiration for the summer season and your next salon appointment.


Shades of copper

The first trend Ian’s excited about is the resurgence of warmer shades. “Embrace summer’s warmth,” Ian says. “This season we are seeing the return of delicate copper shades, from soft apricot blondes to gentle-toned copper brunettes, all to brighten up your summer.”


The bold and beautiful

The other trend Ian’s loving? Statement-making color. “Go bold, go beautiful, go vibrant,” he tells us. Ask your Aveda colorist for a customized color in your favorite hue and live out loud all season long.



Virtual try on

Want to take the leap and try these fun summer hair colors but can’t quite commit yet? Use our Virtual Color Tool to try out dozens of hair colors right from your computer. This hair color tool gives you an interactive experience, allowing you to test hair colors on yourself through your computer camera, or by simply uploading a photo. You can try on 64 different shades in blonde, brunette, red and vibrant colors.


To take Ian’s trends for a spin with the Virtual Color Tool, look for the Very Light Copper Blonde among the blonde color choices, and the Medium Copper Brown shade under the brunette colors.


To experiment with different vibrant hues, try our “Color Melt” ombre effect, with 30 energizing colors to pick from. You can vary the coverage of these shades, while playing with different combinations against your existing hair color. “From a discrete dip dye to full coverage, our ‘Color Melt’ ombre effect lets you see what works best for your hair and how you would look in your favorite color,” Ian says.


Once you find the best summer hair color for you, you can share a screenshot with your Aveda Artist and be your own inspiration for your next color appointment.


Color with care

When thinking about which shade to try next, you can feel confident that Aveda’s customizable hair color was created with you and the Earth in mind.


Our Research and Development team formulated Aveda hair color to be vegan and cruelty free, with no synthetic aromas or petrolatum. Our brilliant, fade-resistant shades are 92% naturally derived,* and are customized to your desired shade. Certified organic protective plant oils like castor, jojoba and sunflower oils help condition and add radiant shine. We believe in high-performance color, without the compromise, so you can feel good about what goes on your hair.


If you need to refresh your existing color or would love to add clear, eye-catching shine to your natural hair color, you’ll want to try our Aveda Shine Treatment. The perfect add-on to any cut, color or blow-out, our Shine Treatment gives you lasting shine through twenty washes, in just 5 minutes.** It also helps improve the condition of damaged hair with a 93% naturally derived* formula. Ask for this quick, long-lasting treatment at your next salon appointment.


Safety above all

While our Aveda Artists are passionate about hair color, we want to assure you that your safety is of the utmost importance at Aveda. When you do make your much anticipated return to the salon, we’ve implemented new guidelines designed to protect you and our team during your professional color experience.


Here’s what you can expect:

– Adherence to the guidance of the local governments and the Center for Disease Control.
– Practice of social distancing as required by local regulations.
– Use of masks and other personal protective equipment as required by local regulations.
– Increased sanitation and hygiene protocols throughout, from hand sanitization checkpoints to environmental sanitization.


Janell’s top summer makeup looks

As our resident makeup master, Janell Geason is always in the know when it comes to the season’s latest trends. While inside the last few months, some of us may have been going au naturel, but as summer kicks into high gear, we’re ready to experiment with some feel-good color. “Makeup is a mood booster,” Janell says. “Whether you choose soft neutral tones or bolder colors, it is color therapy for many of us.”


Natural eyes and pop-color lips


For Summer 2020, Janell loves eye makeup looks that accentuate your radiance, including pairing natural eyes with lips that pop. To capture this look, Janell recommends pairing a soft, natural eyeshadow with vibrant lips. Her favorite bright lip colors are feed my lipsTM pure nourish-mintTMlipstick in Cana, Lychee and Goji. For soft eyeshadow palettes she loves the subtle shades of our petal essencesTM eye color trios in Copper Haze, Golden Jasper and Gobi Sands.



Bold eyes and neutral lips

Another makeup trend for summer that highlights your natural glow combines dramatic eyes and more pared-back lips. To create this playful feel, Janell recommends using feed my lipsTM pure nourish-mintTM lipstick in Cacao Bean, Honey Ginger and Bronzed Pecan for beautiful natural shades. For daring eyes, she suggests the Violet Bloom, Aqua Pearl and Azure Rain eyeshadow palettes from our petal essencesTMeye color trios collection.


Makeup you can feel good about

Our feed my lipsTM pure nourish-mintTM lipstick provides rich color, full of depth and dimension, all in a 95% naturally derived* formula. Certified organic cupuaçu fruit butter helps nourish and moisturize for beautifully soft lips, while a blend of botanical oils, including certified organic kukui, jojoba and sunflower, helps smooth lips.


Once you apply it, you won’t have to worry about feathering or color fading during the day: its balanced blend of botanical waxes helps deliver long-wearing benefits—color that stays true for 8 hours. Its signature aroma of certified organic peppermint, vanilla and ginger will help make each application extra special.


When it comes to eyeshadow, our petal essencesTM eye color trios offer three vibrant, complementary colors in a silky, talc-free powder that builds and blends effortlessly. Our eyeshadow creates rich, reflective hues while aromatic flower waxes from the petals of jasmine and the leaves of geranium create a super-soft texture and floral aroma.


How to apply eyeshadow: Janell’s expert tips


Since it can be tricky to perfectly color your lids, Janell is sharing her pro advice for applying eyeshadow:

1. Prime the lid with concealer.
2. Pat your shadow on first and brush to blend the edges.
3. To avoid eye makeup fallout, do your eye makeup first and complexion after. You can also apply a light dusting of loose powder under your eyes to catch the excess shadow, and brush off when complete.
4. The easiest way to find your crease is to tilt your head up and look down into the mirror.
5. When applying shadow to your crease, use a windshield wiper motion to soften any harsh lines.
6. For added longevity and intensity, use an eyeliner first, then blend and set with shadow.



Embrace the summer months with a return to color and experiment with top trends in hair color and makeup all season long.

2,436 and Counting

Image may contain: text that says 'NAVIINA SALON DAY SPA'2,436
That number may not mean much to anyone but to us that is the number of guests that we have seen since we were able to open on May 15th until today. 
2,436 is the same number of people that have not tested positive for Covid-19 since being here.
We are so proud of this number and of our dedicated staff for adhering to Naviina’s strict new sanitation guidelines.
We are so proud of you too! Thank you for showing up with your masks and for your patience as we all have adjusted to these new protocols.
We wish everyone continued health in the coming months ❤️
Call 207-251-4688 to book your next appointment

2021 Is Going to be Amazing!

2020, what can we say….? You have brought us so much angst, worry, and dissapointment. (We could add a few more words to describe… but they wouldn’t be appropriate.) Along with closing and all of the new protocols we have had to adapt to, the saddest part has been receiving all of the calls and emails from our beloved brides that have had to cancel or reschedule their weddings, some over and over again. With that being said, we have soooo much to look forward to and celebrate in 2021! It is going to be the year for revival, renewing, reawakening and well, love, so much love!


Many of our brides have already booked for the year, as well as brides that were already planning their weddings for 2021 so we have very limited openings. If you are hoping for a 2021 wedding and want Naviina to be your go-to for hair and makeup please contact Nick to discuss your plans. We cannot express how much we are looking forward to the next year and to help you celebrate your love looking and feeling your best!








In the beauty world, there’s a great focus on hair care and what we can do to keep our locks looking healthy, but the scalp often gets skipped over altogether.


To shine the spotlight on the importance of a healthy scalp and how best to care for yours, we’re kicking off our new series, “What’s My Scalp Got to Do With It?” and exploring our cruelty free 94% naturally derived* invatiTM hair care collections. With scalp products for men and women, invatiTM helps cleanse, renew and invigorate the scalp to create the optimal foundation for thicker, fuller hair.


For the first post of our new series, we went to one of our subject matter experts, Aveda Senior Research Scientist Alison Pawlus, to get down to basics and explore why healthy-looking hair starts with a healthy scalp. Thanks to Alison’s extensive knowledge, we’re sharing a primer on scalp education, plus her recommended invatiTM products and routines for maintaining scalp health.




The scalp 101


Why does a healthy scalp matter? It’s essential for healthy-looking hair. Alison tells us every single hair on our body (approximately 100,000 on the scalp alone!) is produced by its own mini-organ, called the hair follicle. Hair follicles are embedded into our scalp and are highly dependent upon and influenced by their surrounding environment, the skin.


Just as a plant needs healthy, well-balanced soil for optimal health, our hair also needs a nourishing environment. The changes that we see in our hair with age such as thinning, greying, and changes in luster, are all due to biological changes that take place in the scalp and hair follicle. This is why hair health really begins at the scalp.


And since our scalp is skin, we should treat it no differently than the skin on our face or bodies. In fact, Alison tells us since our scalp is often uncovered and exposed to the sun’s UV rays and other environmental aggressors, it’s vital to clean and protect it for overall health and hygiene.



The ancient practice of scalp care


Both Traditional Chinese Medicine (TCM) and Ayurvedic medicine in India have utilized medicinal plants on the scalp to promote healthy hair for centuries, Alison explains. So, there is a strong historical context that reinforces the importance of overall health, including the scalp, with healthy hair. In fact invatiTM means “invigorate” in Sanskrit and taps the power of Ayurveda—the ancient healing art of India—to invigorate the scalp when massaged in.


The 98% naturally derived* invati advancedTM scalp revitalizer takes from this Ayurvedic practice by using a patented bio-fermented blend plus our Ayurvedic herb blend with ginseng and certified organic turmeric to invigorate the scalp when massaged in. The 98% naturally derived* invati menTM scalp revitalizer also borrows from this practice by using a potent blend of plant actives to wake up the scalp.


At Aveda, hair and scalp health is an important part of overall self-care, and our invatiTM systems make this an easy part of your routine.




Scalp myths: What’s true and what’s not?




This is not true.

While flakes on your black sweater can be frustrating or uncomfortable, there are absolutely more reasons to cleanse your scalp. Alison explains there are less severe, chronic issues or neglect that promote premature aging of your hair over many years, such as hair thinning and other problems as explained below.





1) It removes beneficial oils from the hair.

This is a popular misconception. Alison explains that, yes, shampooing does remove lipids from the hair, especially those derived from our sebum. However, shampoo also removes compounds that are harmful to our scalp. The longer you wait to wash your scalp, the greater chance that harmful chemicals can build up.


2) It can promote hair loss.

Some people concerned with thinning hair can become overly worried about what’s considered normal levels of hair loss. Hair grows in multi-year cycles and then sheds before starting a new growth stage. When it comes to losing hair, the average person sheds approximately 100 hairs a day, which can also change depending on the season, Alison tells us.


A significant part of this hair loss happens in the shower, while shampooing and conditioning. When you see a lot of hair in the drain, it’s easy to begin to associate hair washing with an increase in hair loss. This can become so stressful that some people start to wash less often, which can lead to an unhealthy scalp and more hair loss in the future. Essentially, you can actually promote a negative cycle by washing your hair less.

Now that you’ve received a crash course in scalp education, let’s learn how to care for your scalp and which products to use.



Alison shares that routine cleansing keeps potentially harmful compounds from accumulating on the scalp. The effects of these molecules can lead to low levels of inflammation, ultimately creating an unhealthy environment for hair growth. Over many years, the accumulation of damage from these molecules can promote hair thinning.


To address the issue of hair loss, we created two systems—invati advancedTM for women, and invati menTM. Both systems work to exfoliate, reduce hair loss** and create stronger thicker hair.




Finding the right balance between a healthy, clean scalp and maintaining a strong scalp barrier is important.


For women, Alison recommends the 94% naturally derived* invati advancedTM exfoliating shampoo to gently exfoliate, cleanse and renew the scalp. Wintergreen-derived salicylic acid helps remove build-up and dead skin cells that can clog pores. This nourishing, color-safe formula cleanses the hair and detangles to help protect from breakage during shampooing. A 2019 Harper’s Bazaar Hair Awards winner,** it creates the optimal foundation for thicker, fuller hair.


Formulated for men, the 94% naturally derived* invatiTM men nourishing exfoliating shampoo also removes excess oil and build-up with wintergreen-derived salicylic acid, plus it conditions to help strengthen thinning hair.


How to use the invatiTM systems



Alison explains that invati advancedTM exfoliating shampoo and invati advancedTM thickening conditioner can simply be used in place of your normal shampoo and conditioner. Since they’re packed with beneficial plant derived extracts, Alison advises to take your time and gently massage into the scalp to enjoy their full potential.


She recommends using the invatiTM system to optimize the benefit of each product. And since we care about helping everyone beat hair loss***, we thoughtfully crafted collections for both men and women. See below for how to use invatiTM as your daily hair care routine.



Step 1. Exfoliate: Use invati advancedTM exfoliating shampoo.
Massage shampoo on wet hair and scalp and rinse.


Step 2. Thicken: Follow with invati advancedTM thickening conditioner.
Massage onto wet hair and scalp. Rinse and then towel dry. Certified organic amla instantly thickens the hair while naturally derived amino acids mimic hair’s building blocks, to help strengthen hair from roots to ends.


Step 3. Activate****: Use invati advancedTM scalp revitalizer.
Apply once daily to damp or dry hair. Lift hair in sections to spray directly onto the scalp. Spray 16 times, evenly covering your head. Then gently massage in to invigorate the scalp. Do not rinse.

This innovative serum contains a potent blend of naturally derived antioxidants, licorice root, tangerine peel, japanese knotweed, and green tea, which provide an important layer of protection, according to Alison. This blend penetrates to help support hair’s natural keratin. For daily scalp treatments, Alison recommends applying this every day, whether you wash or not, to instantly thicken strands and support your hair’s health.



Step 1. Exfoliate: Use invati menTM nourishing exfoliating shampoo.
Massage into wet hair and scalp, then rinse.


Step 2. Thicken And Invigorate: Follow with invati menTM scalp revitalizer.
Apply in a straight line from front to back of head on center, left and right sides of scalp. Use this product once daily. Massage into the scalp. Do not rinse. You may feel warming tingling, but don’t worry—this means it’s working right at the roots of your hair.


Alison’s scalp care rituals

After studying scalp health for many years, Alison has two rituals she follows for caring for her scalp. The first is cleansing, which you’ll now be a pro at after reading this, and the second is sun protection.

She tells us it’s crucial to protect your scalp from the sun’s strong UV radiation when the UV index is highest. She keeps a wide-brimmed hat next to her door for gardening outside and wears a baseball hat for outdoor workouts. Make sure to cover your head when venturing outside to prevent the sun from damaging your scalp.



Whether you’re new to scalp care or a scalp care veteran, now you know why a healthy scalp is so important and how to care for yours using the invatiTM systems.


Your Best Summer Hair Starts Here





Summer means hot, sunny days are here to stay. And whether you’re outside in your backyard pool or taking a walk, it’s important to protect your hair from the summer elements, no matter where your day takes you. For your healthiest-looking summer hair, we’re sharing our easy rituals for protection from the sun, salt and more, and how to practice them daily. We’ll also show you how to get perfectly-beachy waves, without the beach, to capture that easy summer look.


Let’s help you find the routine and products you need for hair protection and breezy beach waves.



Summer hair care must-haves


Time spent under the sun means you’re exposing your hair to its drying effects, which can leave your hair feeling brittle. With the right hair care products from our cruelty free sun care collection, you can help protect and summer-proof your hair before and after spending time in the sun.


We created the sun care line with UV protection to help defend hair from the drying effects of the sun. Think of it as a summer essential for your hair.


To help you understand how our sun care hair products work, we’ll explain a little further about what happens when your hair is exposed to the summer elements. UVA/UVB exposure creates free radicals and breaks down the protein structures in hair, including melanin. This means that sunlight can weaken your hair and cause your hair color to fade. And when your hair color fades from the sun, this is ultimately damaging your hair.*


The drying effects of the sun can also deplete it of moisture, causing it to look and feel dry. That’s why it’s so important to give your hair the daily care it needs both pre and post-sun exposure.


If you spend time at a pool or the beach this season, it’s vital to understand the effects of chlorine and salt, too. Chlorine penetrates and also weakens hair, and can cause discoloration. Meanwhile, salt coats hair, leaving it feeling dry and rough. Read on for the routine and products you’ll need to protect your hair from these elements.


Pre-sun exposure


Before you head out into the sun, you’ll want to protect your hair with our sun care protective hair veil. This fine spray is a UV-defense mist that forms an invisible screen to help protect hair from drying sun exposure. We created this weightless formula with naturally derived UVA/UVB filters from wintergreen and cinnamon bark oils to help protect hair from the drying effects of the sun, while keeping your hairstyle intact.


Its unique antioxidant blend of green tea extract, organic sunflower seed oil and Vitamin E helps protect and defend hair against free radicals. This helps provide protection against color fading and sun damage, so you can stress less about your hair under the sun.


sun care protective hair veil is formulated with certified organic shea butter, coconut and palm oils to help condition and detangle hair without weighing it down, making it the perfect pre-styling step in your hair care routine. This hair UV protection spray helps protect hair from the drying effects of the sun and is also water resistant, which means it’s perfect for whatever summer activities the day brings.



By creating healthy hair habits, you’re treating your hair (and yourself!) to the daily care it needs. We love that sun care protective hair veil can be used on dry or damp hair. For dry hair, before or during sun exposure, spray lightly for even distribution on hair. Layer as needed, but do not saturate the hair.


If you’re using on damp hair before sun exposure, spray evenly and comb through for even distribution. Make sure to use it during sun exposure too, by reapplying after swimming.




Post-sun exposure


After your hair has been in the sun, treat it to some serious TLC with our sun care after-sun hair masque. Similar to the sun care protective hair veil, it helps defend hair from free radical damage with green tea extract, organic sunflower seed oil and Vitamin E. It also helps protect hair from the drying effects of the sun with the same naturally derived UVA/UVB filters from wintergreen and cinnamon bark oils.


What’s different is that it’s a rich, intensive creme treatment that helps restore your hair. This hair masque contains morikue protein to help revive hair weakened by exposure to sunlight and chlorine. We formulated it with a blend of tamanu oil, certified organic shea butter, coconut and palm oils to moisturize and provide much-needed conditioning to sun-exposed hair.


It’s perfect for all hair types. Although we created it as a rinse-off product, you can also use it as a leave-in dry hair treatment if you need extra conditioning, moisture and protection. After a day under a cloudless sky, you’ll love giving your hair a self-care moment with this masque.




After shampooing, apply evenly to damp hair, from roots to ends. Leave in for 2 to 5 minutes and then rinse thoroughly. Use weekly or as needed whenever hair is exposed to sun, salt or chlorine.


How to get beachy waves, without the beach


You can still get effortless summer waves, even if you’re not dipping your toes in the ocean this season. Our 94% naturally derived** be curly collection is made for those with naturally wavy, coily or curly hair, and includes essentials that help reduce frizz and define curls—which is just what you’ll need for tousled, beachy waves.


be curly shampoo, conditioner and curl enhancer are our must-haves to help define wavy or curly hair. Each of them uses a blend of hydrolyzed wheat protein and certified organic aloe which expands when hair is wet and retracts when hair is dry in order to enhance curls or waves. The shampoo and conditioner also helps tame frizzy hair with a blend including certified organic oil and palm oil, and they work to enhance your curls.


be curly shampoo gently cleanses your hair with ingredients derived from certified organic coconut and babassu nut. Next, be curly conditioner works to boost shine and conditions your hair. Both the shampoo and conditioner revive your senses with our refreshing citrus pure-fume aroma, crafted with certified organic lemon, bergamot, orange and other pure plant and flower essences.


Lastly, be curly curl enhancer is our hero of the be curlycollection, and a multi-tasking styling product that intensifies curl, tames frizz, and boosts shine.


Its 96% naturally derived** formula includes certified organic marshmallow root which helps provide smooth hold for your curls and waves. Plus, we created the curl enhancer without parabens, mineral oil, petrolatum and formaldehyde for a product you can feel good about using on your hair.





To create textured, carefree waves, start by washing your hair with be curly shampoo. Massage it into wet hair and scalp, then rinse. Next massage be curly conditioner into wet hair and rinse.


Then, smooth a generous amount of be curly curl enhancer onto damp hair. Twist large sections of hair into tight coils and secure ends to your head with clips. Dry naturally for heat-free styling or blow dry with a diffuser. Then unclip each section and lightly comb through your hair with your fingers for an undone look.


Protect your hair from the sun, salt and more, plus get easy beachy waves, all with our summer hair care essentials.

Reposted from Aveda.com