What it means to be an Aveda Concept Salon

Many times over the years we have been asked what it means to be an Aveda salon. Is it a chain? Is it a religion? What does it stand for? Here I would like to clarify all of those things, and perhaps more.

Aveda is Sanskrit for “all knowledge”.

We strive to live by the mission set forth by Aveda’s founder, Horst Rechelbacher: 


Aveda salons are not chains, or franchises if you will. To be an Aveda concept salon we must carry and use Aveda products and color lines (though we do fill in where they lack, such as perms). We are also committed to the earth, we recycle everything that we can, all of our packaging, used color tubes, etc. etc., we even have a separate bin for the caps on our color tubes because we know that they cannot be recycled along with our other plastics. 


Keep reading for Horst’s story and to learn more about this wonderful company. 


The legacy of Horst Rechelbacher extends far beyond the creation of Aveda. a pioneer of holistic beauty, and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony, both individual and collective.

Born in Austria in 1941 to an herbalist mother and a shoemaker father, Horst began working in the salon across the street at the age of 14. “I was not a good student at all but I was very eager to be something different,” he said. Horst was a natural talent, and by 17 he was working as a stylist at a prestigious salon in Rome, tending to international celebrities. By the young age of 20 he had won the European Hairstyling Championship, which he used as a springboard to tour Europe and the United States. “What is a calling? It’s like almost a fire inside me and it keeps me alive,” he said.



A world-class stylist in his teens, Horst ended up in Minneapolis, Minnesota by accident. Literally. During a stylist competition in 1963, Horst’s car was hit by a drunk driver. He decided to settle in Minneapolis, as a European hairdresser, and opened his own salon, Horst & Friends and then several others, becoming a successful salon entrepreneur in his twenties. In the late sixties, Horst suffered burn out from overwork and recovered thanks to herbal remedies prepared by his mother, as well as to the practice of yoga and meditation. Following a retreat in India in 1970, Horst integrated Ayurveda in his lifestyle and his salon business model. He adopted a holistic thinking, the belief that individual beauty is directly linked to the beauty of the world around us. His were ideas that would revolutionize the beauty industry. “We are the earth,” he said. “We are soil. We are water. We are everything. So go organic if you can. So become a farmer. Grow in your own house. Grow peppermint and make your own tea. Celebrate life.”

In India, he also received the inspiration to create Aveda. Horst gained greater appreciation for the power of wellness to promote balance in mind, body and spirit, the prerequisite to achieving the guest’s beauty goals. He met Shiv Nath Tandon in the ashram Sadhana Mandir in Rishikesh, India with whom he developed his first Clove Shampoo in a kitchen sink in Minneapolis, together with doctors of Ayurveda, Vinod and Kusum Upadhyay. All have continued to work with Aveda since the early 1970s.

Out of this well-timed collaboration, Aveda was born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities. Horst’s foresight is a testament to how far ahead of his time he was, and although no longer with us his legacy lives on in countless ways, from the signature ritual of a neck and shoulder massage that Aveda salons are known for, to an ecologically-minded way of doing business, one that celebrates companies with a conscience. Most importantly, Horst taught us that: “Every day presents every one of us with the opportunity to create positive effects. Even the simplest, seemingly insignificant choices we make in our daily lives—what to eat, what to wear, what to use on our bodies and in our homes—have a ripple effect that reaches far beyond us personally.”

5,000 years of results our earliest roots lie in ayurveda, the indian healing tradition based on the knowledge of life and the interconnectedness of all things. it has proven, over 5,000 years, that treating the whole person leads to greater balance and well-being, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion.

Our relationship with Ayurveda began in 1976, thanks to two renowned Ayurvedic physicians and scholars, Drs. Vinod and Kusum Upadhyay. Globally sought for their expertise in Ayurvedic medicine, pharmacology, botanical research and aromatherapy, they brought 1,000s of years of Vedic and Ayurvedic tradition to bear on Aveda’s work. Their guidance first helped us identify botanical actives for our products, allowed us to pioneer “functional aromas”(with our chakra™ balancing aroma blends), and helped us launch innovative, powerful naturally derived formulas such as invati™ solutions for thinning hair.

 In keeping with Ayurvedic principles—and because of our concern for the Earth—Aveda is committed to using organic ingredients. This has led to another Ayurvedic partnership—between Aveda and the Indian firm, Nisarga.

Nisarga—which means “nature” in Sanskrit—grows Ayurvedic herbs with organic agriculture. We have partnered with them to obtain organic turmeric and amla for use in some of our products including Invati™ Solutions for Thining Hair.

Nisarga employs an environmentally friendly extraction method using CO2, which leaves no toxic residues and works at a lower temperature—yielding highly potent extracts.

Because of the company’s concern about the dangers of chemical fertilizers and pesticides, Nisarga works to encourage farmers to convert to organic agriculture. They have held regular educational seminars for about 35,000 farmers over the years, convincing many to go organic. Nisarga pays the organic certification costs for the farmers they partner with and also provides educational support to help make the conversion successful.

Information taken from aveda.com

Cruelty Free

Aveda has always been a leader when it comes to its commitment to being animal friendly. Now they are adopting PETA’s cruelty free logo on all of their packaging. We love Aveda!

Earth Day Raffle!

It’s time to celebrate Mother Earth again for Earth Month at Naviina Salon & Day Spa! Last year we were able to raise over $2,000.00 with your help to donate to the Natural Resources Council of Maine and we would love to surpass that this year! We have put together an amazing prize this year, a package for you with over $700.00 worth of product and services!

The List:

Aveda Sun Care After Sun Hair Masque ($27.00)

Aveda Dry Remedy Shampoo ($29.00)

Aveda Dry Remedy Conditioner ($29.00)

Aveda Smooth Infusion Glossing Straightener($25.00)

Aveda Cooling Balancing Oil Concentrate ($35.00)

Aveda Embrightenment Brightening Correcting Serum ($54.00)

Aveda Embrightenment Brightening Cleanser ($35.00)

Aveda Light the Way Candle with Aveda’s own pure-fume aroma of certified organic vanilla, cinnamon, ylang ylang and other pure flower and plant essences. ($12.00)

O.P.I. Nail Laquer in It’s A Boy ($10.00)

Pramasana Treatment($150.00)

A stimulating, cleansing, and balancing treatment beginning with a luxurious exfoliating facial for your scalp to open the crown chakra, next you will experience grounding with foot reflexology complete with warm towels.  As a final touch, you will be treated to a scalp & hair masque and leave with a beautiful blow out by one of our stylists.

One Manicure a Month for a Year! ($300.00)

Tickets for a chance to win are as follows: 1 for $10.00, 3 for $20.00 or if you purchase a limited edition Light the Way candle you will receive 1 entry!

Stop in for your chance to win!

Meet Samantha!

We would like you to please welcome Samantha Fairfield to Naviina! Samantha has been practicing all forms of massage, energy work, polarity, reiki 1, cupping and gua sha therapy for over ten years. Samantha focuses on the client as a whole and seeks to treat all physical and emotional ailments from the inside out by using a variety of modalities ranging from herbs, homeopathy, aromatherapy, nutritional counseling, and bodywork.

Samantha’s massage and polarity education is from Spa Tech Institute, an energy based school in Westbrook, ME. She holds a BA in Anthropology and English/Writing from Eastern Oregon University, certified in Equine Massage through Equissage in Virginia, and is currently half way through her Masters in Complimentary Alternative Medicine through the American College of Health Care Sciences based out of Portland Oregon. Samantha hopes to continue her education as a D.O upon completion of her MS program. She is very excited to be at Naviina Salon & Day Spa and be an active part of the community in all areas of wellness.

Cupping therapy is an ancient form of bodywork that has been used for over 5,000 years. It is a painless form of deep tissue massage that uses suction, ie; reverse massage, to pull blood to the surface and release stuck fascial tissue and stagnant lymph.

It’s benefits are many, ranging from pain reduction, decreased inflammation, increased blood flow to speed up the healing process, relaxation, immunostimulation, lymph drainage, reduction in cellulite. Cupping helps heal sore muscles, joints and tendons by increasing blood flow to the area. It is a very relaxing and effective therapy that usually takes about 30 mins. Cupping can also be incorporated into any other massage or body treatment as a side add on.

Gua sha therapy is a a traditional Chinese therapy that involves light scraping of the skin and muscles. Samantha uses rose quartz tools for their additional vibrational healing properties. Gua Sha promotes blood flow to unhealthy areas from injury, stagnation, or stress. By increasing blood flow to these areas, healing can happen quickly and effectively. It is a form of deep tissue massage that gets deep into muscle knots and tension. Gua sha can be incorporated into any massage, cupping or energy session.

10 Best Foods for Great Hair

I came across this article the other day listing the best foods for luscious locks! They say you are what you eat and that includes the health of your hair. Eating these foods along with using quality products will give you the best your tresses can get. Here is the list in a nutshell.

  1. Spinach- Packed up with nutrients like vitamin A, beta carotene, folate, vitamin C and iron. They work for maintaining good scalp and improve hair quality.
  2. Guava-A super fruit, it is full of vitamin C, which protects the hair from being brittle.
  3. Sweet Potatoes-Sweet potatoes are loaded with beta carotene which our body converts to Vitamin A. Your dry and dull hair turns beautiful by eating this simple tuber regularly.
  4. Eggs- Eggs are rich in Vitamin B called biotin which helps for hair growth.
  5. Lentils- Folic acid is needed for the body to bring back the health of red blood cells. These red blood cells improve oxygen supply to scalp. Eating plenty of lentils will result in ample folic acid in the body, leading to long lustrous hair.
  6. Amla- Amla, or gooseberry, is attributed to the health of hair from generations.
  7. Almonds- Indians use almond oil for oiling hair, they provide magnesium to the body which helps in growing healthy hair.
  8. Walnuts-Omega 3 fatty acids in walnuts help grow hair well. Two walnuts a day creates magic with your hair.
  9. Carrots-Carrot prevent hair loss, it helps hair grow faster and aid in getting thick hair.
  10. Flax Seeds and Sunflower Seeds-These seeds are rich in zinc, protein, potassium, selenium, biotin, iron, copper, vitamin E, Vitamin B, Magnesium and Calcium.

Aveda’s products are formulated without parabens, phthalates and sodium lauryl sulfate.

We work hard to ensure that ecological and cultural diversity is represented by responsibly sourcing key ingredients from different habitats all over the world. 

Through fair compensation, we positively impact the people and economies from which some of our products’ ingredients are sourced.

Aveda firmly believes that we will succeed in our goal by striving to use what we call green ingredients in our products whenever possible. Our definition of a green ingredient requires that it meet at least one of the following criteria:

• Naturally derived, which we define to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

• Certified organic.

• Sourced from sustainable or renewable plant-based origins, and does not negatively impact the ecosystems from which they are sourced.

To Aveda, continued progress and improvement in the number of green ingredients we use in our products is an essential part of ensuring we honor our Mission commitment to care for the world we live in.


Did you know that Aveda has a large library of how-to videos on their website and YouTube!? Well they do and we would love for you to see them and use them for your benefit! Not only do they cover women’s hair, they also have videos on men and skin care, this is why we love Aveda and why you should too.

Here are a few of our favorites, Enjoy!

March Madness

March Specials!

March Madness!

Pamper yourself in preparation for Spring with these special treatments during the month of March!

The Final Four

Tulasara Facial $60
Dry, oily, aging, uneven, sensitive and acneic skin conditions and eye concerns can all be addressed with a customized Tulasara™ facial treatment.  After a thorough consultation, your skin therapist will provide the best combination of products, personalized Aveda aromas and techniques.  We will design a customized treatment that will move your skin toward balance and reveal its natural beauty.
1Hour Massage $65
Relax the mind and body with a stress and pain relieving massage performed by one of our excellent therapists.
Aveda Manicure & Pedicure $55
(upgrade to a shellac for $65)
Give your fingers and toes a much needed makeover so that they will be ready for the warm air and sunshine ahead!
Waxing: Save 10%
Book two or more waxing services together and receive 10% off! Perfect for vacation time!

Just In! 


Aveda men’s 5 minute grey blending! Call or stop in to make an appointment.


Colleen & Brads Coastal Nuptials

New Yorkers Colleen and Brad Ginsburg were married this past summer at the grooms family home in Cape Neddick. We were honored to provide hair and makeup to the entire wedding party,. Please read the blog by the talented Nadra Photography to learn more about the ceremony and see additional photos. Congrats to the beautiful couple!

Win in February!

February is the month in which we like to spread the love to all of our guests! Along with our couples massage special ( $20.00 off of massages for two with Champagne & Strawberries!), we have decided to offer the chance to win a Manicure, Pedicure, Express Facial or Haircut to guests that purchase any product during the month!

Spoil The One You Love!